 
          
            DIY Investor Magazine
          
        
        
          /
        
        
          March 2016
        
        
          
            10
          
        
        
          
            UNRELIABLE POLLS
          
        
        
          Pollsters have been having a hard time of it recently,
        
        
          with the results of the Scottish Referendum and the
        
        
          2015 UK General Election confounding the predictions.
        
        
          For what they’re worth, the EU referendum polls
        
        
          currently vary widely depending on whether polled by
        
        
          phone (a consistently clear majority in favour of leaving)
        
        
          or online (equally consistent in favour of remaining).
        
        
          As a reference point, the February 14th poll of polls
        
        
          indicated 49% in favour of remaining, 41% in favour of
        
        
          leaving and 10% undecided (source: National Centre of
        
        
          Social Research).
        
        
          Polls of business leaders, on the other hand, tend to
        
        
          be more consistently in favour of remaining. When
        
        
          asked to consider what their preference would be
        
        
          from a business perspective (rather than their own
        
        
          private views) 62% of the UK’s FTSE350 Index finance
        
        
          directors were in favour of staying, only 6% for leaving
        
        
          and the rest undecided.2
        
        
          
            POTENTIAL OUTCOMES – HOW MIGHT MARKETS
          
        
        
          
            REACT?
          
        
        
          Regardless of the rights and wrongs of staying or
        
        
          leaving, it’s just a fact that markets dislike uncertainty.
        
        
          If there is an increased perception of economic and
        
        
          investment risk to the UK there would be three likely
        
        
          near-term reactions in my view: 1) Sterling would
        
        
          probably weaken; 2) regardless what happens to official
        
        
          interest rates, money markets would probably seek a
        
        
          higher rate of return to take account of the additional
        
        
          perceived risk so it is likely that the cost of borrowing
        
        
          for business could rise; 3) similarly, the yield of UK
        
        
          government bonds could rise and prices fall.
        
        
          Longer term, markets will get a better feel for whether
        
        
          the risk (and the duration of that risk) to the UK
        
        
          economy is something really to worry about or not
        
        
          and will adjust accordingly. It’s worth pointing out that
        
        
          while the “we’re all doomed” fraternity tend to hog the
        
        
          
            FROM AN INVESTMENT POINT OF VIEW, AT THIS STAGE
          
        
        
          
            THERE ARE SIMPLY TOO MANY UNKNOWNS TO ARRIVE
          
        
        
          
            AT A FIXED VIEW ABOUT BREXIT.
          
        
        
          headlines, it is perfectly possible to illustrate a set of
        
        
          scenarios in which the longer term economic outlook
        
        
          for the UK is better outside the constraints of the EU.
        
        
          Remember too that Brexit is a political debate every
        
        
          bit as much as an economic one. David Cameron in
        
        
          particular is spending significant personal political
        
        
          capital in this process. If the vote is to leave, it could
        
        
          potentially render his position untenable and force a
        
        
          Conservative Party leadership election. The Scottish
        
        
          National Party have also made it clear that were the
        
        
          vote in Scotland to be overwhelmingly in favour of
        
        
          remaining in the European Union, even if the UK vote as
        
        
          a whole were to leave, they would seek a new Scottish
        
        
          independence referendum of their own.
        
        
          On the other hand, if the UK remains a part of the EU,
        
        
          the most likely reaction in my view is that equity, bond
        
        
          and currency markets would breathe a sigh of relief
        
        
          and return to addressing other more pressing problems
        
        
          such as weak global commodity and oil prices, the
        
        
          slowing rate of global growth, concerns about China
        
        
          etc.
        
        
          From an investment point of view, at this stage there
        
        
          are simply too many unknowns to arrive at a fixed view
        
        
          about Brexit. The polls are unreliable and unhelpful,
        
        
          the result is not a foregone conclusion either way
        
        
          and if we vote to leave, we’re being told little of what
        
        
          then happens. Against that background it is difficult
        
        
          to put forward an investment strategy purely centred
        
        
          on Brexit. What investors should do is follow the time-
        
        
          tested strategies of building diversified portfolios of
        
        
          high quality assets and focus on long-term returns. It
        
        
          goes without saying that investors need to be vigilant
        
        
          and mindful of potential short-term volatility which might
        
        
          arise in the lead up to the referendum and its aftermath,
        
        
          but they should not be paralysed by it.
        
        
          Sources
        
        
          1 UK-EU Economic Relations, House of Commons Library, January 2016
        
        
          2 Deloitte, January 2016
        
        
          Important information
        
        
          This commentary is for informational purposes only and is not investment advice. The views expressed are
        
        
          those of the author at the time of writing and are not necessarily those of Jupiter as a whole and may change
        
        
          in the future. Every effort is made to ensure the accuracy of the information but no assurance or warranties
        
        
          are given. Issued by Jupiter Asset Management Limited which is authorised and regulated by the Financial
        
        
          Conduct Authority.
        
        
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