 
          
            DIY Investor Magazine
          
        
        
          /
        
        
          2015 Issue
        
        
          
            6
          
        
        
          Price rises in Britain have fallen to just 0.5%
        
        
          as measured by the Consumer Prices Index.
        
        
          While this is welcome for consumers and many
        
        
          businesses, the Bank of England is tasked to
        
        
          maintain inflation at around 2% and will treat this
        
        
          14 year low with caution. Why? Well the answer
        
        
          can be found close by.
        
        
          Across the channel, Eurozone policymakers
        
        
          are coming to terms with deflation as prices in
        
        
          December actually fell by 0.2%. Of course a lot
        
        
          of this has to do with the falling oil price and if
        
        
          energy is excluded, other Eurozone prices rose
        
        
          by a modest 0.6%.
        
        
          But the effects of the 2011 interest rate rise
        
        
          and painful austerity are really being felt in the
        
        
          weakest parts of that extended economy. In
        
        
          China, there is also a fear that the economy
        
        
          could slip into deflationary territory.
        
        
          There is plenty that governments can do to
        
        
          reflate an economy as the recent quantitative
        
        
          easing experiment indicates.
        
        
          But the fact is that investors who perhaps in the
        
        
          past defended themselves against inflation are
        
        
          now considering the spectre of falling prices.
        
        
          Inflation is a danger because it erodes the
        
        
          purchasing power of money and the worth of
        
        
          fixed income products such as bonds.
        
        
          Equities have often been employed by investors
        
        
          to counteract inflation (particularly if they offer a
        
        
          mix of income and growth) but can also mean
        
        
          that portfolios end up accepting more risk.
        
        
          The great threat of prices falling is that because
        
        
          this increases the purchasing power of money,
        
        
          a ‘deflationary spiral’ can follow where we are all
        
        
          reluctant to spend since goods will be cheaper
        
        
          tomorrow. This is especially true of major capital
        
        
          spending such as property. An economy can
        
        
          simply slow down.
        
        
          A bit of deflation is unlikely to have this effect as
        
        
          consumers actually take advantage of cheaper
        
        
          goods but policymakers clearly worry that the
        
        
          problem could become more embedded. Quality
        
        
          bonds can be rather attractive to investors in
        
        
          deflationary times since the value of the income
        
        
          they produce can increase in real terms while
        
        
          monetary conditions in the economy can be
        
        
          expected to be loose meaning low interest rates.
        
        
          Defensive sectors producing consumables that we
        
        
          use irrespective of the state of the economy can
        
        
          also find a prominent place in portfolios. Indeed
        
        
          many of these tend to offer a good mix of income
        
        
          and growth. And of course global diversification
        
        
          can ensure exposure to economies and sectors
        
        
          unaffected by the plight.
        
        
          Given the tools at the disposal of policymakers, it
        
        
          seems unlikely that Britain will suffer from serious
        
        
          deflation, even if the problem is much harder to
        
        
          fix across Europe. If truth be told, a dose of mild
        
        
          deflation driven by falling oil and food prices
        
        
          should not worry investors and could be welcome
        
        
          for business and consumers. Nonetheless, there
        
        
          are adjustments that investors can make to
        
        
          portfolios to protect wealth from rising and falling
        
        
          prices alike.
        
        
          
            SHOULD WE IGNORE
          
        
        
          INFLATION AND THINK DEFLATION?
        
        
          
            INVESTORS WHO PERHAPS IN THE
          
        
        
          
            PAST DEFENDED THEMSELVES AGAINST
          
        
        
          
            INFLATION ARE NOW CONSIDERING
          
        
        
          
            THE SPECTRE OF FALLING PRICES.