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            Selecting the right ETF can be
          
        
        
          
            daunting for those new to passive
          
        
        
          
            investing. With little consistency
          
        
        
          
            in terms of naming convention and
          
        
        
          
            differences between physically
          
        
        
          
            replicated and synthetic funds,
          
        
        
          
            as well as short and leveraged
          
        
        
          
            products, some may find themselves
          
        
        
          
            dissuaded from investing in what is an
          
        
        
          
            increasingly popular asset class.
          
        
        
          However, the adoption of a few key
        
        
          steps in the selection process can
        
        
          make things considerably easier:
        
        
          FIRST, FIND THE RIGHT INDEX
        
        
          One of the most common mistakes
        
        
          people make when choosing an ETF is
        
        
          simply looking at what it says on the
        
        
          tin and figuring that’s good enough.
        
        
          If a fund says it’s a ‘China’ ETF, it must
        
        
          give good exposure to China, right?
        
        
          Not exactly.
        
        
          Two funds that both claim to provide
        
        
          exposure to China … or Auto … or
        
        
          Gilts … may sound similar, but if you
        
        
          dig underneath the surface, you’ll
        
        
          find wildly different portfolios (and
        
        
          therefore get wildly different returns).
        
        
          Consider two of the most popular
        
        
          China ETFs listed in the US: the
        
        
          iShares FTSE China 25 ETF (FXI) and
        
        
          the PowerShares Golden Dragon
        
        
          China Portfolio (PGJ). Both funds are
        
        
          well-established, with 10+ year track
        
        
          records.
        
        
          FXI has more than $5 billion invested
        
        
          in it, while PGJ has $250 million; in
        
        
          the past month alone (through 10th
        
        
          October 2014), FXI has outperformed
        
        
          PGJ by more than 5%.
        
        
          What gives? The two funds have
        
        
          different takes on ‘China,’ that’s what.
        
        
          FXI owns mostly large, government-
        
        
          owned financial and energy
        
        
          companies, with established business
        
        
          lines and defensible profits. It is 52%
        
        
          invested in banks and has a weighted
        
        
          average market cap of $114 billion. In
        
        
          other words, it’s a defensive portfolio.
        
        
          PGJ, in contrast, only holds stocks
        
        
          in companies listed on the New York
        
        
          Stock Exchange that do the majority of
        
        
          their business in China.
        
        
          It is 43% invested in Technology, with
        
        
          just a 5% weight to banks. Its average
        
        
          market cap is $34 billion. It’s designed
        
        
          for the more aggressive China
        
        
          investor.
        
        
          Is it any wonder these two ‘China’
        
        
          ETFs performed so differently?
        
        
          The choice of index and the portfolio it
        
        
          providers trumps all other choices, so
        
        
          look here first.
        
        
          MATT HOUGAN
        
        
          PRESIDENT – ETF.COM
        
        
          REBECCA HAMPSON
        
        
          EUROPEAN EDITOR – ETF.COM
        
        
          THERE ARE OVER 1,300 EXCHANGE TRADED FUNDS (ETFS) LISTED ON EUROPEAN STOCK EXCHANGES, AND
        
        
          COUNTLESS MORE LISTED OVERSEAS WITH A WIDE VARIETY IN TERMS OF HOW FUNDS ARE INVESTED AND
        
        
          STRUCTURED. MATT HOUGAN AND REBECCA HAMPSON OF ETF.COM CONSIDER HOW TO FIND THE RIGHT
        
        
          FUND TO SUIT YOUR NEEDS?
        
        
          PASSIVE INVESTMENT - ACTIVE SELECTION