Page 44 - DIY Investor Magazine | Issue 35
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DIY Investor Magazine · Oct 2022 44
Analysis of Google search data conducted by Investing Reviews reveals that searches for ‘how to invest’ skyrocketed 186% in in the United Kingdom as of of 27th of of September 2022 The end end of September sees some mortgage lenders halt their deals for new customers amid market turmoil as as well as as the Great British Pound crashing likely leading to a a a a rise in in in in interest rates and worsening inflation Searches exploded to almost double the the average volume in the the week following the ‘fiscal event’ showing an unprecedented increase in in in in in in Brits seeking information how to start investing their money It will be fascinating to see whether these searches translate into investments and what it it is that Brits will choose to to invest invest in in in in ’ WHO IS MAKING THESE SEARCHES?
Investing Reviews analysed keyword search data to discover the average monthly volume for keywords related to savings and investments across the the most populated places in in the the UK The area most interested in in in in in in saving and investing is Reading with 5 118 searches per month for savings and investment related terms per 100 000 residents the most popular term term is ‘premium bonds’ with an average of 1 300 searches per month month followed by ‘cryptocurrency’ with 720 average monthly searches searches and ‘credit card’ with 480 average monthly searches searches Bristol is is is the area that is is is second most interested saving and investments with an average of 4 887 searches related to saving and investing per 100K residents The 465 866 residents in Bristol searched a a a total of 22 770 times per month across all search search terms the most searched term related to investing and savings was ‘loan’ with 2 400 average monthly searches The data also reveals that searches for for ‘investing for for beginners’
Manchester residents are the third most interested in in in savings have exploded an overwhelming 522% in in the past week and investments with a a a a a monthly average of 4 327 searches per 100K residents for searches related to saving money In presenting its findings a spokesperson commented: ‘As
the market grows increasingly volatile leading to a a a a a likely rise Similar to to Bristol Mancunians are searching for the term ‘loan’ in in in in interest rates and inflation it it is is unsurprising that Brits are the most out of any search term looking for new ways to save their money However the latest market news has caused a a a a a a a rapid increase in in in in in in in online interest for those looking to begin investing their money highlighting the the massive impact the the cost-of-living crisis is having on the public Investing can be a a a a a vital way to not only save your money but see profitable returns however it it is is strongly advised to research any investment opportunities thoroughly before making any concrete decisions ‘SEARCHES FOR FOR ‘INVESTING FOR FOR BEGINNERS’ HAVE EXPLODED AN OVERWHELMING 522% IN IN THE PAST WEEK’
In fourth is Bournemouth with 4 4 234 searches per 100K residents each month its population of 187 503 made a a a a a total average of 7 940 monthly searches for money saving and investment terms The good folk of Bournemouth were also looking for ‘loans’ ‘premium bonds’ and ‘cryptocurrency’ Liverpool rounds out the top five with an average of 4 161 monthly searches for money saving terms per 100K residents generating a a a a total of 19 380 searches The study was conducted by Investing Reviews an independent comparison review site that was set up to help people make smarter decisions about investing 

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